Who is Maxamation?
Maxamation helps customers maximise revenue and minimise lost profits through automated, integrated software, which uses smart data and well proven algorithms to optimise inventory for every flight. With complex business lines, continually changing market conditions and a laser focus on the bottom line, trying to manage prices manually is simply impossible. Maxamation software, including the industry favourite, Aviator, dynamically controls inventory settings 24×7 based on demand, bookings and availability and modifies availability at each price-point to make every dollar count. Run by industry experts since 1997, our team leaves nothing to chance, so you can focus on strategy and bottom line results.
We know you’ll be keen to talk to other airlines similar to your size about their experiences of using Aviator, so we’ll be happy to connect you for a confidential discussion. Each of our clients is unique, of course, but they all have one thing in common—they enjoy increasing revenues and profits. And they love the way using Aviator helps them do just that.
Meet our Team
Ian was on the initial team implementing revenue management at British Airways and was impressed by its impact on the airline’s finances. He held a variety of roles in airline commercial and IT. departments in Europe, Africa and Australasia before owning and operating companies specializing in airline reservations systems and revenue management.
Chief Executive Officer
Peter has over 25 years’ experience in Revenue Management, for airlines, TV networks and the entertainment industry. During this time he has been personally involved in every aspect of Revenue Management, across over 30 implementations. Peter will be managing our team and working with yours to help ensure that Aviator maximizes revenue for your company.
Kai has 30 years’ experience within the travel industry, including airlines, cruise lines, group & conference travel, and passenger airlines. He has been involved with software development within the airline industry for over 20 years, using a variety of programming languages, for both desktop and web environments. He as special expertise in emerging technologies that work efficiently with massive quantities of data, helping to ensure that our products are highly responsive.
Szin Yi Leong
Aviator Product Manager
Szin is the Product Manager extraordinaire for Aviator! She has a wealth of experience having managed the development and implementation of Aviator client installations and enhancements for over 25 airlines. Her background in business and information systems has given her a comprehensive understanding of airlines’ revenue management requirements.
Senior Aviator Development Manager
Donovan has over 20 years’ experience in information technology programming in a variety of domains from large mainframe applications such as airline reservations, departure control systems and credit card transaction processing systems through to multi-user client-server desktop applications such as greenhouse control, engineering configuration and Aviator
Senior Revenue Management Analyst
Michelle has worked in Revenue Management for over 10 years. This is complemented by another eight years in airline pricing, scheduling, alliances and network evaluation. Her background is in finance and accounting. This combination of skills enables her to really understand your business needs, particularly in regards to improving revenues and profits.
Senior Revenue Management Consultant
Gary has successfully implemented, trained and supported RM systems/ procedures for more than 15 airlines throughout the Asia Pacific, the Americas and Africa. This has included work with most major inventory systems in the world and many of the smaller ones too. Gary’s RM mantra is to first get the basics right. He has found that having the basics firmly in place delivers the vast bulk of the revenue gains without the need to over complicate the process.
Corne de Waal
Senior Revenue Management Consultant
During the past 20 years, Corne has been intimately involved in Revenue Management within the airlines, accommodation and bus industries, in numerous capacities ranging from user, developer to consultant. He has been involved in numerous Aviator implementations across the globe and is using his in depth knowledge and expertise to assist and guide airlines in maximizing their revenues through Aviator
You’ve met us… we’d love to meet you
We’re confident our team of experts can help you overcome your revenue management challenges. Why not book a time with us to see how your bottom line can benefit?